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TikTok is introducing a updated setting that enables them to lessen the quantity of AI-created videos appearing in their feeds. This step comes as the company disclosed that it now features in excess of 1 billion AI-generated clips.

Pilot Phase and Launch

This change is undergoing trials over the next few weeks before a full-scale launch. This development coincides with a surge in AI content, driven by new AI video creators.

AI Proliferation Online

Recent reports that nearly 10% of the quickest rising channels on a competing service exclusively feature AI-generated videos. A large amount of this output is classified as mass-produced AI material, a term for substandard, bulk-generated content that is frequently nonsensical or dreamlike.

“We know from our community that many people appreciate content made with AI tools, from digital art to informative clips, and we aim to provide users the power to see more or less of that, depending on their own choices,” stated a platform representative.

AI on the Platform

The service disclosed that there are presently 1.3bn videos on its network labeled as AI-generated. In total, more than 100 mn pieces of content are added to the service every day, making AI-generated material a minor part of its overall inventory.

Customizing Your Feed

Users will be in a position to decrease or raise the amount of artificial media they watch by opening the “manage topic” setting in the application and choosing AI-made media. Further subjects that can already be modified under the filter include current affairs, style, aesthetics, and choreography.

AI Disclosure Rules

Its guidelines require users to identify convincing AI-generated content, and it forbids malicious deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is without a tag can be taken down under its terms of service.

Additionally, the platform will henceforth attach an artificially created tag to content created with its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This action is intended to deter users from attempting to evade the tagging system.

Responsible AI Funding

The company is also establishing a $2 million AI literacy fund for professionals and groups to develop educational content about using AI responsibly. This project will support educational bodies focused on teaching programming and robotics.

Platform Protection

The platform has justified its moderation strategy, amid controversy over plans to lay off a large number of review team members in the UK. TikTok is set to eliminate 439 jobs in its user protection division in London, with labor groups and online safety experts expressing worry that humans are being replaced by AI moderation.

A company official clarified that people-led review would remain essential, but AI can protect employees by filtering out the most harmful content ahead of it gets reviewed by humans. The company stated a notable drop in shocking and graphic content reviewed by human moderators over the past year due to the use of its AI tools.

We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”